Social Media and Blockchain Technology. Is it Realistic and Viable?
- How Can Blockchain And Crypto Improve Online Branding? - June 1, 2019
- Social Media and Blockchain Technology. Is it Realistic and Viable? - December 13, 2018
- Evolution, The Shift: Social Networks Are NowBecoming Market Networks. - December 8, 2018
Blockchain Technology is a relatively new innovation and is becoming the new buzzword all over the internet. However, both online and offline companies can benefit greatly from it. That being the case, this particular buzzword and the tech itself is going to be around for a long time. It’s the way of the future. It offers transparency and immutability that allows everyone to securely share access to the same information with confidence. It provides new infrastructure to build innovative applications beyond cryptocurrencies, driving penetrating, effective changes throughout business, communities, and society.
Will Social Media adopt Blockchain?
Social Media as we know it was yesterday’s innovation. It sure has had an impact globally, across all industries. But one thing we can be sure of is change and technology. With what the oligarchs in this space have become, given the issues that have been brought to our attention, and since the advent of the blockchain, a few verticle Social Media platforms have integrated Blockchain Technology. In particular, blogging platforms: Steemit, Minds, Reddcoin, Markethive.
Currently, it’s very difficult for bloggers or content creators to properly monetize their work. The Blockchain has made it possible for users to be rewarded, as there is no centralized entity like Facebook or Google who controls content or posts. However, thought needs to be applied to how these innovative companies can be sustainable before they launch.
What is underpinning these platforms?
Steemit became one of the first working decentralized applications. They allowed users to submit content, whether it be original or curated and pay them for their work. Paid with Steem Coins which is liquid and can be converted into Steem Dollars at the exchange. After it’s inception, the Steem token enjoyed huge success and rose 2000%. Since then, it has fallen 96% from it’s original all-time high to around $0.30USD.
Although good intentions were no doubt there, Steemit’s demise has come about perhaps due to nothing substantial underpinning the project. At the time of launching, there was a lot of hype in this arena causing massive inflation. Users were paid by way of Upvotes from the Steem community which were executed through a Bot system. Unfortunately, this Bot system could also be used to upvote oneself, making the vote results disingenuous. To make matters worse, one could buy votes through the system. This system is still active and as a result, has cultivated a loud, non-representative group of get-rich-quick schemers.
They have also had to cut staff by 70% recently. I decided to join Steemit a little while ago and upon signing up it was stated there was a 3-week waiting list if I wanted to join as a free member. If I wanted faster access I could pay a small fee through Block Trades and I would get instant access. I’m not a patient person so I paid. Disappointingly, I did not receive access immediately as I was not linked back to steemit at the time I paid from the Block Trades site. It seems to be a separate entity. Consequently, I am still waiting for access to the platform. There are a lot of unhappy people there at the moment, some leaving and the faithful hanging on. It will be interesting to see if, when and how this company will address these issues.
2017 to early 2018 we saw a bull market which incentivized ICO projects in the crypto space. Around $30 billion was raised from investors in the public market to fund the creation of decentralized apps and systems. Nearly 12 months later, many of these projects in this sector either have no working products or they have an insufficient number of users to justify their viability. Taking into account the disappointing performance of most dApps and ICO proposals, Martha Bennett (Forrester Research Analyst) said this year’s bear market has been a wake-up call for investors that funded these projects without working products and in many cases, a clear long-term vision, strategy, and solid business model.
“Sooner or later, this would have led to a contradiction anyway. The crypto crash acted as both catalyst and wake-up call.”
So when is a Good project a Great project?
Essentially when it continually delivers for investors and the people using the product or service it offers, especially the less fortunate. Also when the technology is improved on the current system and it creates thoroughly new ways of activity and enterprise that can bring about opportunities for social influence. The concept of the company and it’s token is underpinned delivering the 3 pillars of viability – (Community, Technology, and Liquidity) that can change business and human behavior intrinsically. A token must have a mechanism to drive price appreciation. This includes network volume, market leadership, the incentive to hold tokens other than hype, supply changes, profit sharing, staking, and sufficient liquidity.
Can a Social Network successfully and sustainably prosper in this new decentralized world?
The answer to that question is a profound YES! In fact, we can go one better. What would you say to a Social Media platform that incorporated the services of all the vertical platforms right across the board? Such as Marketplaces, content, inbound, email marketing, SEO, video platform, chat, messenger boards, and the list goes on. All built on the blockchain, all monetized with complete privacy and freedom of speech.
Introducing Markethive – The Next Generation
It takes time to perfect an ingenious concept and thanks to technology and Quantum computing it’s now alive and well. Underpinned by mining hives that will drive the coins (MHV) along with all the products and features the system offers, which is the lifeblood to Entrepreneurs, in fact, anyone working online in whatever capacity is already being predicted soon to be the gold standard to which others will compare.
So, there’s a new kid on the block and it’s called Markethive. It’s been a concept for over 20 years and in Beta for last four years. Markethive’s culture is not fixed. It’s a decentralized, autonomous, fluid environment which includes manifestations of intellectual achievements, social habits, innovation, music, literature, technology, commerce, and the arts. A central “hub”, albeit a “decentralized” platform, system and framework built using blockchain technology, is designed to encourage “reciprocal interchange” of ideas, knowledge or skills as well as providing for exchange, sales or purchases of goods, services and commodities. This futuristic model is here now and fully prepared for the future, truly representing a prime example of the next generation = Market Networks.
Markethive has the roadmap and is the blueprint of where things are headed. Their mission and objective are to pioneer “Universal Income” worldwide.
Integrated with state-of-the-art blockchain, cryptocurrency, and inbound marketing technologies, Markethive has constructed a social network that provides a “Universal Income” created exclusively with entrepreneurs in mind. Because Markethive is self-governing, sovereign and controlled by its entrepreneurs and holders of Markethive, its coins (MHV) share in Markethive’s profits and benefit greatly from ultimate success. It is classed as a utility coin and it will be on many exchanges for conversion. However, unlike many other ventures, it will not be subject or a victim of the “pump and dump” scenario. It will be utilized within the community creating a complete ecosystem which will drive the price appreciation.
It’s just a matter of time until nearly all independent professionals and their clients will conduct business through the development of tight-knit collaborative Market Networks within specific industries.
Market Networks will have a massive positive impact on how millions of people work and live, and how hundreds of millions of people buy and sell better services.
Starting NOW, there will be many more forward-thinking entrepreneurs stepping forward, with their sights set upon creating increasingly innovative, highly synchronized business models and solutions to doing business in the 21st century and beyond. Those who will be most successful will not only keep up with the speed at which technology continues to change, but they will align themselves ahead of the curve at all times.